Checks

Find coverage gaps

See which research questions the evidence answers, which it barely touches, and who is missing from the sample.

How to do it

1. Pick the research questions and the evidence so far.
2. Look at the untouched and thin questions first.
3. Start the suggested next step for the biggest gap.

Tip. Autopilot reads the latest gap analysis when it plans, so it goes after the gaps first.

What you need

Start from:

• Research questions

It is better with: Interview notes, Survey results, Analytics, Test report, Desk research, Persona, Brief, Web source or Product matrix.

What you get: Gap analysis

A gap analysis template has these sections:

• Coverage
• Who's missing
• Next research

Usually comes after

• Frame research questions

Templates that use it

• Exploratory study: We don’t know the problem well yet: why do people do what they do?