Plan

Build a survey

Turn findings into a survey that checks how common they are, or a brief or decision into one that explores.

How to do it

1. Pick the findings to test.
2. Check each question tests one hypothesis.
3. Download the CSV for your survey tool, then import the results.

Tip. Questions are checked for leading, double-barrelled and loaded wording before you see them.

What you need

Start from:

• Insight, Persona, Jobs to be done, Affinity map, Codebook, Tensions, Brief, Decision or Research questions

What you get: Survey

A survey template has these sections:

• Hypotheses
• Questions
• Screener
• Watch-outs

Usually comes after

• Synthesize insights
• Build a persona
• Write jobs to be done
• Affinity mapping
• Code the data
• Find contradictions
• Write a project brief
• Frame a decision
• Frame research questions

What to do next

• Check for bias

Templates that use it

• Exploratory study: We don’t know the problem well yet: why do people do what they do?
• Assumption-led (Lean UX): You already have an idea. What could sink it?