Checks
Check for bias
Catch leading questions before research runs, and confirmation bias after it.
How to do it
- Pick a script or survey, or a piece of synthesis.
- Read each flag next to the line it is about.
- Apply the rewrites, or add the evidence that was left out.
Tip. On synthesis it also lists evidence in the web that cuts against a claim but was never cited.
What you need
Start from:
- Interview script, Survey, Insight, Persona or Readout
It is better with: Brief or Research questions.
What you get: Bias report
A bias report template has these sections:
- Flags
- Rewrites
- Left out
Usually comes after
- Write an interview script
- Write a usability test script
- Build a survey
- Synthesize insights
- Build a persona
- Write a readout
Templates that use it
- Evaluative study: Does this design work for the people who will use it?
- Exploratory study: We don’t know the problem well yet: why do people do what they do?