Plan

Write an interview script

Plan the conversation: warm-up, core questions, wrap-up.

How to do it

1. Start with easy questions about their life, not your product.
2. Ask about specific past events ("last time you…").
3. Add follow-up probes for each core question.
4. End with an open question.

Tip. AI drafts questions from your inputs. Rewrite any question that suggests its own answer.

What you need

Start from:

• Research questions, Brief, Decision, Persona, Insight or Assumption map

It is better with: Desk research.

What you get: Interview script

An interview script template has these sections:

• Warm-up
• Core questions
• Wrap-up

Where it fits

• Discover (Double Diamond): Learn what is really going on, before jumping to answers.

Usually comes after

• Frame research questions
• Write a project brief
• Frame a decision
• Build a persona
• Synthesize insights
• Map assumptions

What to do next

• Run usability tests
• Check for bias

Templates that use it

• Exploratory study: We don’t know the problem well yet: why do people do what they do?
• Double Diamond: A whole project, from understanding a problem to a tested answer.
• Jobs to be done: Why do people start using, switch to or leave a product like yours?
• Design Thinking: Empathize, define, ideate, prototype and test, in the classic five modes.