Ideate

Write a scenario

Tell a concrete story about the persona, grounded in real quotes, for workshops and storyboards.

How to do it

1. Pick the persona, and the concept for a future scenario.
2. Read the grounding line: how much of the story is evidence.
3. Sketch the storyboard frames.

Tip. Beats that describe behaviour cite the evidence; connective detail is invented and left uncited.

What you need

Start from:

• Persona

It is better with: Journey map, Concept, Insight or Interview notes.

What you get: Scenario

A scenario template has these sections:

• Setting
• Story
• Storyboard frames
• Grounding

Where it fits

• Develop (Double Diamond): Explore many answers, then pick the strongest.

Usually comes after

• Build a persona

Templates that use it

• Double Diamond: A whole project, from understanding a problem to a tested answer.
• Design Sprint: Five days from a big question to a prototype tested with real people.