Research template · 5 days
Design Sprint
Five days from a big question to a prototype tested with real people.
Takes 5 days. The part only real people can do: five test sessions.
Phases
Map
Agree the long-term goal and the riskiest questions.
Done when: Is there one moment on the map to focus on?
Methods that fit: Write a project brief, Frame a decision, Compare competitors, Scan the web, Map a journey
Sketch
Everyone sketches a solution on their own.
Done when: Is there a set of competing solutions to compare?
Methods that fit: Write how-might-we statements, Ideate concepts, Vary the concept
Decide
Pick the solution to prototype.
Done when: Has the team picked one solution and storyboarded it?
Methods that fit: Score concepts, Map assumptions, Write a scenario
Prototype
Build a realistic facade in a day.
Done when: Is it real enough for people to react to?
Methods that fit: Build a prototype, Write a usability test script
Test
Watch five people use it.
Done when: Do you know which sprint questions the tests answered?
Methods that fit: Run usability tests, Write a readout
The usual steps
- Write a project brief (Map)
- Compare competitors (Map)
- Ideate concepts (Sketch)
- Vary the concept (Sketch)
- Score concepts (Decide)
- Build a prototype (Prototype)
- Write a usability test script (Prototype)
- Run usability tests (Test)
- Write a readout (Test)