Prototype & test
Write copy options
Write names, value propositions or microcopy in the words participants actually use.
How to do it
- Pick the concept, and interviews if you want their words.
- Prefer options that echo a real phrase.
- Check product names for trademarks yourself.
Tip. Options that echo a participant’s words score higher, and cite the quote they echo.
What you need
Start from:
- Concept, Prototype or Spec
It is better with: Interview notes, Persona, Insight or Codebook.
What you get: Copy options
A copy options template has these sections:
- Options
- Reasons
- Their words
- Avoid