Checks

Check what new evidence changes

See which insights and personas new evidence strengthens, weakens or contradicts.

How to do it

1. Pick the new evidence and the synthesis built before it.
2. Read what it contradicts first.
3. Re-run what no longer holds, in one click.

Tip. A contradicted artifact is flagged on the canvas until it is drafted again.

What you need

Start from:

• Interview notes, Survey results, Analytics, Test report or Desk research
• Insight, Persona, Journey map, Jobs to be done, Empathy map, Opportunity tree, Codebook, Affinity map or Tensions

It is better with: Web source.

What you get: Drift report

A drift report template has these sections:

• Strengthens
• Weakens
• Contradicts
• New and unexplained
• Re-run suggestions

Usually comes after

• Run an interview
• Run usability tests
• Scan the web
• Synthesize insights
• Build a persona
• Map a journey
• Write jobs to be done
• Map empathy
• Map opportunities
• Code the data
• Affinity mapping
• Find contradictions

Templates that use it

• Assumption-led (Lean UX): You already have an idea. What could sink it?
• Continuous discovery: A product team learning every week towards one outcome.