Research template · every week
Continuous discovery
A product team learning every week towards one outcome.
Takes every week. The part only real people can do: regular interviews.
Phases
Outcome
Name the outcome the team is trying to move.
Done when: Is there one outcome the team owns and can measure?
Methods that fit: Frame a decision, Write a project brief, Import research data
Opportunities
Map the needs and pains between people and the outcome.
Done when: Is there a target opportunity picked from real interviews?
Methods that fit: Run an interview, Synthesize insights, Write jobs to be done, Map opportunities, Check what new evidence changes
Solutions
Come up with several answers to the target opportunity.
Done when: Are there at least three solutions to compare?
Methods that fit: Write how-might-we statements, Ideate concepts, Vary the concept, Score concepts
Assumption tests
Test the riskiest assumptions behind the best solutions.
Done when: Has each solution’s riskiest assumption been tested?
Methods that fit: Map assumptions, Build a prototype, Run usability tests, Run a pre-mortem
The usual steps
- Frame a decision (Outcome)
- Run an interview (Opportunities)
- Run an interview (Opportunities)
- Synthesize insights (Opportunities)
- Map opportunities (Opportunities)
- Ideate concepts (Solutions)
- Vary the concept (Solutions)
- Map assumptions (Assumption tests)
- Build a prototype (Assumption tests)